Travel
Choice Paid $24 Million to Walk Away From Buying Spain’s Sercotel
Choice earns a cut of its franchisees’ room sales. Buying Sercotel would have left it owing rent even when bookings slowed.
Topic
Choice earns a cut of its franchisees’ room sales. Buying Sercotel would have left it owing rent even when bookings slowed.
CEO Dom Dragisich can claim a win in budget hotels, with Choice recently outperforming the industry average. But upscale brands grew at a much lower pace than the industry averages.