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Expedia CEO says AI agents aren't changing booking habits — yet
Expedia CEO Ariane Gorin told CNBC that AI agents present an exciting time for the travel industry but that they haven't yet impacted bookings.
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Expedia CEO Ariane Gorin told CNBC that AI agents present an exciting time for the travel industry but that they haven't yet impacted bookings.
Will Expedia's advertising on Meta's Muse and Google AI Overviews be the new Google Search? Ariane Gorin is hopeful, citing Expedia proven track record in these sorts of deals. On the other hand, in years' past Expedia officials complained about the high cost of Google marketing.