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psoe

Politics

Half a century of State Secretaries: the power behind power

The next year is the 50th anniversary of the creation of the figure of the Secretary of State. A powerful institution unpublished in the Spanish administration, arising from the gossip of Adolfo Suárez and which all governments have maintained. Today they are true deputy ministers, a technical-political hinge whose function is to make electoral programmes a reality. Few know them. They don't decide, they run. One in ten comes to minister

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World

Another election campaign begins

After the three days of mourning, it will be very difficult for the PSOE to recover the campaign in positive and very easy for the PP to talk about the 'Spain of chaos'

World

If Rajoy would raise his head

In 1996, the then Deputy Secretary of the PP demanded that González withdraw the video from the docberman and promised not to use the voice and image of the socialist leader in his electoral propaganda.

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Business

How to mobilize a bombed and angry voter

The campaigns are technological clashes to attract the attention of increasingly tired and disappointed voters, who receive information through multiple channels, and who vote more for beliefs and identities than for information or convenience. Antoni Gutiérrez-Rubí, communication advisor and recognized strategist who has worked in about 60 political campaigns in 11 countries, says that in these elections social psychology will weigh more than marketing