Global stories. Digital first.
Topic
Skift Advisory's Ashab Rizvi argued that combining travelers' values and intentions with demographic and behavioral data can reveal important differences in what customers want from the same journey.
Independent airlines can pursue growth by creating demand in markets that established carriers have overlooked.
Airlines can make convenience a premium proposition by reducing the friction customers encounter before, during, and after a flight.
Airlines can strengthen customer trust by making earlier operational decisions and communicating clearly when disruptions threaten travelers' plans.
