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World Travel Market London 2026 marked TAT’s 45th year at the show, with 47 Thai tourism businesses exhibiting. Her Royal Highness Princess Ubolratana prepared two Thai dishes at the Thailand Pavilion. Visitors explored Thai culture through all five senses, from listening to singing bowls to making brooches from indigo fabric. The post TAT unveils 2027 Value Over Volume strategy at WTM London appeared first on TAT Newsroom.
TAT presented Thailand’s sustainable tourism vision at WTM London 2026, prioritising high-value travel, 19 destinations and 55 tourism communities. Guided by Value Over Volume and the Thailand Green Tourism Plan 2030, the strategy advances responsible business practices, greener destinations and wider economic benefits for communities through collaboration across multiple sectors. The post TAT presents Thailand Tourism 2030 sustainability vision on Wanderlust Headliner Stage at WTM London appeared first on TAT Newsroom.
