Skift Commerce Summit 2026: Five Decisions in the Room
AI agents are here. Travel isn't ready. Decisions made today will determine who controls the booking, the customer relationship, and the economics of travel commerce.
AI agents are here. Travel isn't ready. Decisions made today will determine who controls the booking, the customer relationship, and the economics of travel commerce.
Jet fuel prices are still rising, and just about every variable affecting air travel is in flux — aircraft supply, air traffic volume, global partnerships, input costs. Decisions made today will determine who succeeds in aviation.
CEO Dom Dragisich can claim a win in budget hotels, with Choice recently outperforming the industry average. But upscale brands grew at a much lower pace than the industry averages.
Even with a strong balance sheet, Ryanair is squeezing pay and hiring as its cheap fuel hedges run out. If the strongest airline in Europe is bracing for a difficult 2027, weaker rivals face a much harder winter.
Golden Week gave Thailand its first real sign that Chinese travelers were coming back. Now a single embassy advisory has put that at risk, and Lunar New Year 2027, coming in early February, will show whether the damage is a dip or something more prolonged.
Marriott said that its talks with hotel owners who want a bigger cut of the pie have been "constructive." It's easier for everyone to stay polite about the fee math when profit growth has revived significantly.
The company was doing fine. The family wasn’t.
Adani says a few airline exits would barely dent passenger numbers, but that’s not the only measure of a new airport’s success. If well-known long-haul carriers refuse to fly to Mumbai, Navi Mumbai’s international network will be mostly Indian airlines, which limits its appeal to global travelers.
Gulf events can still insure against cancellation but not against war. That is pushing organizers to postpone events or to take on the risk themselves. It’s a growing issue, and Saudi Arabia’s calendar has been paying the price.
Tell us about your favourite city to visit with winter vibes – the best tip wins £200 towards a Coolstays break Some cities take on that extra sparkle in winter offering a warm welcome as temperatures drop and nights draw in. We want to know your favourite city in Europe to visit at this time of year and what makes it special. Perhaps it’s somewhere with an atmospheric old town and plentiful cosy cafes. Maybe you discovered somewhere with particularly fabulous shopping that merits a pre-Christmas trip, or perhaps you found a city that impressed with its fun winter activities, from ice skating
Many airlines have learned the hard way that building short-haul networks around long-haul ambitions can backfire. Walsh believes IndiGo’s scale can generate connections without a hub, but that theory won’t be tested until its A350s arrive in 2028. Until then, with record fuel prices and no hedging in place, caution makes sense.
Skift Intelligence is built on a framework designed to track every decision that determines where the next dollar in travel is going. Capital Moves, a new feature updated daily, tracks every notable capital allocation announcement across global travel.
Avoiding Russia has become a climate problem for airlines heading from Europe to Northeast Asia — and a competitive disadvantage. Finnair, one of the most affected airlines, says it’s committed to its climate goals.
With just a few short hours of daylight, the usual boundaries marking time fall away in Abisko, one of the most reliable places to see the northern lights Looking over the edge of the snow-smoothed canyon down to dark rushing water, we thought we saw a moose or a reindeer, but it could have been a rock. The light was fading fast so it was hard to tell. It was time to turn back; we didn’t want to get lost in the wood, or fall into the river. By the time we’d retraced our steps to Abisko, the blue world had turned to black and dust-like snowflakes whirled around the little village. Back in our h